Hi Creating Content that Sells: A Guide to Content Marketing for Demand Generation!.
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Sending a relevant message about your product or service at the right time directly improves results and drives demand. By creating great content, you can create more sales leads, drive website traffic, promote brand, and educate customers and prospects. To ensure you get the most out of your content marketing efforts, follow these six rules:
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1. It is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing.
2. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.
3. It closes a gap – content marketing should answer a business question or problem. An added benefit of this useful information is its ability to be used in lead nurturing.
4. It is written well – poorly written thought leadership may not only provide poor results, but may also hurt the company’s reputation. Take time to ensure content is presented in a thoughtful manner and is free of errors.
5. It is relevant to your company – if the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content.
6. It gives proof – since you write to support a business goal, your content may seem biased. Make sure that content you create gives proof either through quotes and testimonials or through actual metrics and statistics.
1. It is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing.
2. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company message.
3. It closes a gap – content marketing should answer a business question or problem. An added benefit of this useful information is its ability to be used in lead nurturing.
4. It is written well – poorly written thought leadership may not only provide poor results, but may also hurt the company’s reputation. Take time to ensure content is presented in a thoughtful manner and is free of errors.
5. It is relevant to your company – if the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content.
6. It gives proof – since you write to support a business goal, your content may seem biased. Make sure that content you create gives proof either through quotes and testimonials or through actual metrics and statistics.
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Start effectively engaging the right prospects with the correct content. Learn how to construct a solid knowledge of content marketing, match buyer personas with marketing materials and calculate marketing ROI.
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Create a powerful mix of content and social media to directly improve results through demand generation. Content marketing is more than just white papers. Discover how to reduce risk in the B2B buying process, improve content registration and optimize your existing content. Use this guide to map out your own buying stages and determine which content to best associate with those stages.
