Hi 16 Resources to Generate Leads With Social Media!.

Hi 16 Resources to Generate Leads With Social Media!.

Do you want to get more business through social media?

Are you looking for new ways to generate leads?

As marketers and business owners, you're constantly looking for potential customers.

In this article you'll find 16 resources to help you generate leads with social media.

A. How to Generate Leads:

Before you boost your social media lead generation, it’s essential to make sure you've established yourself as an authority in your field through your website,blog and newsletter, as well as your business practices.

These points of contact are incredibly useful for generating leads, and at the very least, are perfect for maintaining contact with your readers, subscribers and customers.

10 Ways to Turn Your Blog Into a Lead-Generation Machine: 

This “10-step prescription to increase your visibility and attract more qualified folks to your site” by Ann Handley on Entrepreneur is a matter-of-fact way to look at your blog strategy through the lens of lead gen.

20 Ways to Use Your Blog to Generate Leads: “A blog serves as a hub for customer engagement, from providing supporting information to closing the sale,” explains Heidi Cohen. “Be sure you take full advantage of it.” She shares 20 ways you can use your blog to identify prospects and customers.

The Secret to Using Your Website to Generate New Leads: On Todaymade, Garrett Moon goes through why you should use your website for this purpose, and then makes recommendations of how to do it… whether you're looking for email or contact leads.

50 Ways to Generate Leads With Social Media: On the Salesforce blog, Amanda Nelson shares tips for a variety of areas, from developing your network to utilizing social ads and SEO.

Throughout all of your campaigns, you’ll want to have a clear message with a deliberate call to action on all platforms.

- "Here are tips for generating leads on specific social media sites".

#1: Facebook Resources;

Facebook is a double-edged sword. 

With constantly changing algorithms, it’s increasingly difficult to get organic traffic and the resulting leads through your Facebook page. 

However, Facebook ads and other tactics can make a huge difference.

6 Ways to Capture Leads From Facebook Pages: 

Many companies are obsessed with the number of Facebook likes; however, the more important statistic (as explained by Amanda Webb on Jon Loomer’s website) is a lead. “A lead could be something as simple as an email address, a customer coming in the door or something more qualified,” she writes. Webb shares ways to prompt potential customers to “provide you with more information so you know how best to approach them and convert your lead into a sale.”

Setting Up a Facebook Page for Lead Generation: There’s plenty of competition for attention on Facebook. The best way to pull focus is to set up your Facebook page so that it’s lead generation–friendly. Gillian Singletary provides recommendations that feature the three Cs—customization, content and calls to action—in this article on Manobyte.

The Top 8 Methods to Generate Email Leads Through Facebook: On Wishpond,Krista Bunskoek says the best way to “own your fans” is to “capture their email address using lead generating tactics.” Her recommendations range from adding a newsletter signup form and contests to a variety of ways of offering email-gated content. Be sure to also check out Bunskoek post on 6 Sure-fire Methods to Generate Email Leads Using Twitter.

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#2: Twitter Resources:

Like Facebook, Twitter has the promoted option, so your message doesn't get stuck in the abyss. You still need to appropriately focus and message your tweets, but here are some additional recommendations.

5 New Ways Twitter Can Get You More Business: 

On WordTracker, Amanda DiSilvestro reviews recent Twitter targeting changes including TV ad targeting, tailored audiences, broad match keyword targeting, etc., and offers suggestions for how to use them for lead gen. “Not only are Twitter ads not going away in 2014, they are expected to grow dramatically,” she says.

Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]: 

This case study by Jessica Lee on Search Engine Watch goes through how Webtrends used Twitter lead generation cards. The article offers valuable insights into how businesses can replicate or improve upon this type of campaign.

Twitter Chats: How to Build and Define Success Through Data: Lucy Hitz, from Simply Measured, offers a comprehensive look into how you can use a Twitter chat for the purpose of lead gen. She shares what you need to know to determine whether a Twitter chat is the right call, as well as how to define and measure your success.

#3: LinkedIn Resources:

One of the benefits of LinkedIn is that your messages are more likely to get seen by your network and your intended audience.

13 Creative Ways to Use LinkedIn for Lead Generation: This is a compilation of advice from The Young Entrepreneur Council posted on the Small Biz Trends blog. Tips range from the simple (introduce yourself, participate) and the logical (research, search) to the advanced (publish articles, be aggressive).

How to Use LinkedIn to Generate Leads: “In the context of professional networking on LinkedIn, the six-degrees concept can help you boost your bottom line by connecting you with people you can convert into paying customers,” writes Dave Clarke on the Intuit blog. He goes into detail as he offers seven ways to use LinkedIn for this purpose.

10 Ways to Generate More Leads and Referrals on LinkedIn: On Inc., Jeff Haden shares a blueprint for using LinkedIn to effectively prospect, which originally came from Sandler Training. The tip in the article, “The key to success on LinkedIn is investing a little bit of time every working day—not six hours a day for a week straight, then nothing,” is advice that can certainly be used across multiple platforms.

#4: Video, Instagram and Pinterest Resources:

There are numerous ways to use the visual social media platforms for lead generation. Here are a few more network-specific articles.

3 Ways You Can Optimize YouTube Videos to Generate Leads: Video is an excellent tool to use to grow your business. David Caron of DCD Complete Marketing Solutions offers recommendations for optimizing your YouTube videos so you get seen more and drive improved web traffic, and as a result, receive more leads and prospects.

Best Practices for Instagram Marketing and Lead Generation: Like Pinterest, Instagram offers opportunities to use visual content to generate leads. On We Are Social Media, Annetta Powell shares strategies and practices for using Instagram to create a loyal following from your target audience and generate leads as a result.

Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro: 

“While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for most,” writes Ginny Soskey on HubSpot. She takes a comprehensive look at what you can do to create and monitor a strategy that will increase direct and indirect leads through Pinterest.

Over to You:

When looking at your social media lead-generation strategy, you need to first examine each social media platform and make sure to use the right one for your audience. 

Then employ the tactics necessary to make the most of it.

"What do you think? What social media platform works best for you for generating leads? What tips do you have for others who want to generate leads on social media? Please share your tips in the comments".

Hi How to Develop a LinkedIn Content Strategy! 4 Tips,

Hi How to Develop a LinkedIn Content Strategy! 4 Tips,

Do you have a LinkedIn content strategy?

Do you want to maximize exposure of your content on LinkedIn?

Reach LinkedIn users with professional, valuable content that stands out, and they're likely a step closer to pursuing a business relationship with you.

In this article, I'll share four ways content on LinkedIn can help you meet strategic goals.

#1: Publish on the LinkedIn Publishing Platform!

LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. 

(The feature is currently rolling out in waves. If you don't have it yet, you will soon!)

With access to its Publishing Platform, you essentially have your own on-site blog. 

You can publish your own persuasive, platform-friendly content on the world’s biggest social media network for professionals.

Once published, your content is posted near the top of your LinkedIn profile so anyone viewing it also sees your latest articles. 

When articles are easy to find, you make it easy for others to read and share your content on LinkedIn!

#2: Leverage SlideShare!

Including SlideShare presentations on your LinkedIn profile or company page is a great marketing play. 

You can reinforce your expertise in your niche and help build your reputation as a thought leader.

You may include SlideShare presentations on her profile through Professional Portfolio.

If you have a premium SlideShare account (which costs around $19 per month) you can add video inside a slide presentation and embed lead capture buttons as well.

Did you know that LinkedIn owns SlideShare? Yep. Because of that, LinkedIn goes the extra mile to make sure your SlideShare presentations display well on both its desktop and mobile platforms. 

That’s a definite bonus, considering how important mobile is.

#3: Drive Click-throughs!

You know the value of good visual content—all of those Instagram and Pinterest users can't be wrong, right? With access to LinkedIn’s publishing platform, you can bring your visual stories to your professional connections as well.

You can upload images to individual status updates, company pages, profiles and more. 

The question is how can your story stand apart from the rest? The answer is to create images that speak for themselves.

Some of the most popular posts on LinkedIn involve visuals mixed with intriguing text. 

In the example below, you can see how an interesting picture mixed with concise text is used to encourage people to click through to read the article. I’d click through, wouldn't you?

Prudential – Bring Your Challenges used this image to create interest in the link they shared.

Pictures will catch the eye of your audience.

Creating an image with text is easier than you think. If you have a desktop application like PowerPoint, it’s easy to import an image, overlay some text and then export the slide as a JPG file. 

You can also find a bevy of free online tools like Pinwords.

If you want to capture something on the fly, you can use free iPhone apps like Word Swag to instantly create and share images with text right from your smartphone. 

Word Swag makes it extra-easy by offering dozens of stock photos and cool fonts to choose from so you can create an image with text in just a few seconds.

One important reminder when posting visual content: Ask your audience to do something with it! Include a clear call to action (e.g., “Give this a like” or “Share if you agree!”) so viewers help spread your content around LinkedIn.

Because LinkedIn is a professional network, it’s best to share professional content. 

However, there can be a time for you to share funny or off-topic content as a change of pace from your more career- or work-focused offerings. 

When done right, entertaining visual content can build engagement and grow your audience. 

#4: Use Video!

Video is such a versatile marketing tool. You can use it to share an interview, a snippet of you speaking at a conference, a demonstration of how to use your product—pretty much anything you can think of.

Video humanizes you and your brand. 

When done well, a video can trigger powerful emotions that lead to increased engagement and trust. 

That kind of bond is critical to converting someone from stranger to paying customer.

If you're not comfortable being on camera, you can still create powerful videos that get shared widely.

Consider using screen-recording software such as EasyVideoSuite or Camtasia to create how-to videos that walk viewers through a series of useful tips about your product, service or another relevant topic.

- "Kaplan University included this video in an update from its companies page."

If you're going to use video, it’s worth investing in a USB microphone that plugs into your laptop to make sure your audio is high-quality. 

(There are a ton of options out there, but one of the better high-end mics I've found is the Blue Yeti.)

When I create a video, I love to mix in stock video footage. It breaks up the monotony of me talking directly to the camera and can help illustrate my point.

One of the best sites out there to find free or next-to-free stock video is VideoBlocks. 

You can also find tons of great stock video on sites like Shutterstock, but it costs substantially more.

Final Thoughts…

Creating high-quality, contagious content is critical when it comes to being successful with social media & with LinkedIn making such a big splash on the content creation side of things, it’s going to be more important than ever to have something valuable to say and share in that space as well.

Play to your strengths, be creative and don't be afraid to be human. 

Just because LinkedIn is a professional network doesn’t mean you can't slip in a fun photo or showcase your personality from time to time.

What do you think? Do you have additional advice on content that works well for LinkedIn’s publishing platform? How do your connections respond to the content you post? Share your thoughts in the comments!

Comments & Suggestion!?!!!

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